We have recently rebranded Hommes.my to styledieter.com.

Based on Google Analytics, more than 50% of the site visitors are from the United States. The rebranding is a strategic move to capitalise and to expand the global reach of the site.

The last rebranding to “.my” domain did not yield the desired result. Given the fashion industry’s closed ecosystem in Malaysia (with marketing’s and agencies’ tendency to place a higher priority on bankable influencers with “looks”) as well as the size of the target audience of the content we write about, it seems to be more logically to fully focus on producing international content with US-based shoppable links.

It’s time for a new beginning.