“Just be true to yourself, and listen as much as one is able to to other people whose opinions you respect and look up to but in the end it has to come from you. You can’t really worry too much by looking to the left and the right about what the competition is doing or what other people in your field are doing. It has to be a true vision.”
This is the most important lesson I’ve learned from Ms Wintour. A lesson that I’m actually following and practising. Price competition? Creative marketing? Promotions? Make something viral? You don’t have to follow. Do what you really want to do. Do it your way, your style, with class. 🍸